In the rapidly evolving direct-to-consumer (DTC) marketplace, brands are seeking every possible advantage to differentiate themselves and deliver superior customer experiences. Increasingly, forward-thinking DTC companies are turning to an unexpected source of competitive advantage: historical weather data by zip code. This granular climate information is transforming how these brands formulate products, design packaging, and personalize… Continue reading How Direct-to-Consumer Brands Leverage Weather Data by Zip Code for Product Customization